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Mastering Answer Engine Optimization with the AVET Framework:

 

Course Curriculum

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Course Overview

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  • Price: USD 550

  • Duration: 10 weeks (1 module per week, ~2-3 hours/module)

  • Format: Online, self-paced with weekly assignments

  • Target Audience: Digital marketers, content creators, SEO professionals, small business owners

  • Learning Outcome: Participants will master the AVET framework to create and optimize content for AI-driven answer engines (e.g., Perplexity AI. CoPilot, Gemini, Grok, ChatGPT), improving visibility and engagement.

  • Prerequisites: Basic understanding of SEO and content creation

  • Materials: Slide decks, AVET checklist, case studies, templates

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Module 1: Introduction to Answer Engine Optimization (AEO) and AVET

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  • Objective: Understand the shift from SEO to AEO and the role of the AVET framework.

  • Topics:

    • Evolution of search: From Google to AI-driven answer engines

    • Why AEO matters: Stats and trends (e.g., 30% web traffic from LLMs by 2026)

    • Overview of AVET: Authority, Value, Experience, Trustworthiness

    • Case study: How a blog doubled AI search visibility with AVET

  • Activities:

    • Quiz: SEO vs. AEO differences (10 questions)

    • Discussion: Identify 3 websites you want to optimize during the course

  • Duration: 2 hours

 

Module 2: Building Authority for AI Search

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  • Objective: Learn how to establish content authority to rank higher in LLM results.

  • Topics:

    • What LLMs look for in authoritative content (e.g., backlinks, author credentials)

    • Strategies: Expert quotes, primary sources, domain reputation

    • Tools: Google Scholar for citations

    • Common mistakes: Overreliance on low-quality links

  • Activities:

    • Exercise: Audit a website’s backlinks 

    • Assignment: Draft an author bio for a blog post (100 words)

  • Duration: 2.5 hours

 

Module 3: Delivering Value to Meet User Intent

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  • Objective: Create content that aligns with user queries for maximum relevance.

  • Topics:

    • Understanding user intent: Informational, navigational, transactional

    • Techniques: Keyword research for AEO, answering “why” and “how” queries

    • Structuring content: Problem-solution format, FAQs

    • Case study: E-commerce site’s product page optimized for value

  • Activities:

    • Exercise: Identify 5 high-intent queries for your niche using AnswerThePublic

    • Assignment: Write a 300-word FAQ section for a sample topic

  • Duration: 2.5 hours

 

Module 4: Enhancing User Experience for Engagement

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  • Objective: Optimize content for usability and engagement to boost AEO performance.

  • Topics:

    • Key experience factors: Readability, mobile-friendliness, load speed

    • Design principles: Clear headings, bullet points, visuals

    • Metrics LLMs may track: Bounce rate, dwell time

    • Tools: Google PageSpeed Insights, Hemingway Editor

  • Activities:

    • Exercise: Analyze a webpage for readability and mobile optimization

    • Assignment: Redesign a 500-word blog post with improved formatting (submit as Google Doc)

  • Duration: 2 hours

 

Module 5: Establishing Trustworthiness for LLMs

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  • Objective: Build trust signals to enhance content credibility in AI search.

  • Topics:

    • Trustworthiness markers: SSL, privacy policies, verified authorship

    • Importance of transparency: Source citations, disclaimers

    • Handling sensitive niches (e.g., health, finance)

    • Case study: News site’s trust overhaul for AI visibility

  • Activities:

    • Exercise: Audit a website for trust signals (use checklist provided)

    • Assignment: Add 3 trust elements to a sample landing page (e.g., citations, author bio)

  • Duration: 2 hours

 

Module 6: AVET Scoring and Content Auditing

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  • Objective: Learn to evaluate content using the AVET framework.

  • Topics:

    • Creating an AVET scoring system (0-100 scale)

    • Weighting factors: Authority (30%), Value (30%), Experience (20%), Trustworthiness (20%)

    • Conducting a content audit: Step-by-step process

  • Activities:

    • Exercise: Score a sample blog post using the AVET tool

    • Assignment: Audit one of your chosen websites and submit a 1-page report

  • Duration: 2.5 hours

 

Module 7: Creating AVET-Optimized Content

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  • Objective: Apply AVET principles to write new content from scratch.

  • Topics:

    • Content planning: Topic selection, outline creation

    • Writing for AVET: Incorporating authority, value, experience, trustworthiness

    • Templates: Blog post, product page, whitepaper

    • Balancing AI and human appeal

  • Activities:

    • Exercise: Create a 500-word blog post outline using AVET principles

    • Assignment: Write a 1,000-word AVET-optimized blog post (submit for feedback)

  • Duration: 3 hours

 

Module 8: Retrofitting Existing Content for AVET

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  • Objective: Optimize legacy content to meet AVET standards.

  • Topics:

    • Identifying underperforming content: Analytics and AVET scores

    • Retrofitting techniques: Adding citations, improving readability, updating facts

    • Measuring impact: Traffic, rankings, engagement

    • Case study: SaaS company’s 20% traffic boost via retrofitting

  • Activities:

    • Exercise: Retrofit a 500-word sample article (provided)

    • Assignment: Retrofit one page from your website and report AVET score improvement

  • Duration: 2.5 hours

 

Module 9: Measuring and Tracking AEO Success

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  • Objective: Monitor and analyze AVET-optimized content performance.

  • Topics:

    • Key metrics: AI search visibility, click-through rates, conversions

    • Tools: Google Analytics, Search Console, custom AEO trackers

    • Interpreting LLM feedback: Query responses, answer inclusion

    • Iterating based on results

  • Activities:

    • Exercise: Set up Google Analytics goals for a website

    • Assignment: Create a 1-page dashboard for tracking AEO performance

  • Duration: 2 hours

 

Module 10: Scaling AVET and Future Trends

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  • Objective: Develop a long-term AEO strategy and stay ahead of trends.

  • Topics:

    • Scaling AVET: Team training, automation tools

    • Integrating AVET with other marketing channels (e.g., social media, email)

    • Future of AEO: Voice search, multimodal LLMs

    • Building an AVET-based business: Consulting, certifications

  • Activities:

    • Exercise: Develop a 6-month AVET strategy for your website

    • Final Project: Present a full AVET optimization plan for one website (2-page report + 5-minute video)

  • Duration: 3 hours

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